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Using the Power of Social Proof to Create Change in Public Health

Wednesday, December 1, 2021 12 PM to 1 PM

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About this Event

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The Center for Dissemination & Implementation features leaders in the field throughout the academic year to offer talks on a variety of relevant topics as part of the Dissemination & Implementation Seminar Series.

Join us on December 1 for "Using the Power of Social Proof to Create Change in Public Health" with New York Times bestselling author Robert Cialdini.

Participants will learn:

  • The 3 psychological elements of Social Proof that bring about change in others
  • How to avoid the Big Mistake when using Social Proof-based messages
  • How to optimize the effectiveness of Social Proof by employing “future Social Proof.”

This event will take place online via Zoom webinar. It is free and open to all. Please register to receive your unique link to attend.

Register to attend.

Event Details

Event Type

Lectures & Presentations

Topic

Science & Technology Humanities & Society Medicine & Health

Website

https://publichealth.wustl.edu/calend...

Department

Institute for Public Health

Event Contact

Emily Hickner | ehickner@wustl.edu

Speaker Information

Robert Cialdini

Regents’ Professor Emeritus of Psychology and Marketing
Arizona State University

Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests.  The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than 7-million copies in 44 different languages.

Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business.  His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

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Dial-In Information

This event will take place online via Zoom webinar. It is free and open to all. Please register to receive your unique link to attend.

Register to attend.

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About this Event

Virtual Event View stream information

The Center for Dissemination & Implementation features leaders in the field throughout the academic year to offer talks on a variety of relevant topics as part of the Dissemination & Implementation Seminar Series.

Join us on December 1 for "Using the Power of Social Proof to Create Change in Public Health" with New York Times bestselling author Robert Cialdini.

Participants will learn:

  • The 3 psychological elements of Social Proof that bring about change in others
  • How to avoid the Big Mistake when using Social Proof-based messages
  • How to optimize the effectiveness of Social Proof by employing “future Social Proof.”

This event will take place online via Zoom webinar. It is free and open to all. Please register to receive your unique link to attend.

Register to attend.