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Assembly Series

A tradition of convening thought leaders since 1953

McKelvey School of Engineering

Brown School

Using the Power of Social Proof to Create Change in Public Health

Wednesday, December 1, 2021 | 12:00 PM - 1:00 PM

Virtual Event

The Center for Dissemination & Implementation features leaders in the field throughout the academic year to offer talks on a variety of relevant topics as part of the Dissemination & Implementation Seminar Series.

Join us on December 1 for "Using the Power of Social Proof to Create Change in Public Health" with New York Times bestselling author Robert Cialdini.

Participants will learn:

  • The 3 psychological elements of Social Proof that bring about change in others
  • How to avoid the Big Mistake when using Social Proof-based messages
  • How to optimize the effectiveness of Social Proof by employing “future Social Proof.”

This event will take place online via Zoom webinar. It is free and open to all. Please register to receive your unique link to attend.

Register to attend.

Event Type

Lectures & Presentations


Science & Technology, Humanities & Society, Medicine & Health



Institute for Public Health
Event Contact

Emily Hickner | ehickner@wustl.edu

Speaker Information

Robert Cialdini

Regents’ Professor Emeritus of Psychology and Marketing
Arizona State University

Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests.  The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than 7-million copies in 44 different languages.

Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business.  His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

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