Communication has only one direct goal: to elicit change in the mind of another human being. This simple truth extends to science communication, from writing scientific articles or presenting scientific talks to writing grant proposals or writing about science for the public.
To secure funding, convince colleagues, or catalyze societal change, you need more than a good idea; you need to know how to present that idea to elicit change in the minds of others. To do this effectively, you need to think about those minds—what they do and do not know, feel, and value.
In this session, Rebecca Schwarzlose, will discuss practical ways to cultivate empathy for your audience and use it to improve your science communication.
Register here to receive the Zoom join link prior to the session.
If you are a member of the WashU community, login with your WUSTL Key to interact with events, personalize your calendar, and get recommendations.Login with WUSTL Key
If you are not a member of the WashU community, please login via one of the options below to interact with our calendar.