Welcome to the new all-virtual, all-the-time world of work! With one click, one tap, one search term, people are forming their impression of you from pixels. To succeed, you need relationship-building skills for the virtual world. That means delivering a powerful digital first impression, growing and nurturing connections online, and ensuring that your bits-and-bytes brand doesn’t clash with the flesh-and-bones YOU. Sound daunting? Not to worry! In this keynote that’s based on his latest book, Digital YOU, personal branding guru William Arruda provides an adventure-filled roadmap for building a powerful online presence — taking advantage of all the digital tools available, including social media, video, and Zoom. The result? You’ll soon be known as a virtual virtuoso who delivers unique value to decision-makers.

Welcome to the new all-virtual, all-the-time world of work! With one click, one tap, one search term, people are forming their impression of you from pixels. To succeed, you need relationship-building skills for the virtual world. That means delivering a powerful digital first impression, growing and nurturing connections online, and ensuring that your bits-and-bytes brand doesn’t clash with the flesh-and-bones YOU. Sound daunting? Not to worry! In this keynote that’s based on his latest book, Digital YOU, personal branding guru William Arruda provides an adventure-filled roadmap for building a powerful online presence — taking advantage of all the digital tools available, including social media, video, and Zoom. The result? You’ll soon be known as a virtual virtuoso who delivers unique value to decision-makers.