A Flexible Method for Protecting Marketing Data
Thursday, March 9, 2023 12:30 PM to 1:30 PM
About this Event
Why is it essential to understand how marketing data is used prior to protecting it? Join Matthew Schneider as he discusses a flexible methodology to protect marketing data in the context of a business ecosystem, and why data providers seek to meet the information needs of data users, but wish to deter invalid use of the data by potential intruders. This research creates flexible, but careful statistical methodologies that protect consumer data while preserving the patterns required to make business decisions.
This presentation is part of the Brown School’s Artificial Intelligence in the Social Sciences Series.
Event Details
See Who Is Interested
0 people are interested in this event
Dial-In Information
Register online to receive Zoom information on the morning of the event. You can also join us during the live stream.
User Activity
No recent activity
About this Event
Why is it essential to understand how marketing data is used prior to protecting it? Join Matthew Schneider as he discusses a flexible methodology to protect marketing data in the context of a business ecosystem, and why data providers seek to meet the information needs of data users, but wish to deter invalid use of the data by potential intruders. This research creates flexible, but careful statistical methodologies that protect consumer data while preserving the patterns required to make business decisions.
This presentation is part of the Brown School’s Artificial Intelligence in the Social Sciences Series.